What is Black Hat SEO?

Black hat is a common term known to search engine optimizers, it is considered contrary to the technical ethics used to obtain increased exposure websites in search engines.
Search engines like Google, Yahoo! and MSN wants to ensure they provide relevant results to their end users. For those who employ successful "black hat" or "technical unethical" to their sites appear in search results pages, most often, will not give you the information you are looking for.
For example, if a webmaster wants to make money with Google Adsense, placed the contents of a website in the hope that when someone finds this page, you click on an ad, because the content of the page is useful. In return, the webmaster is paid to click.
The result is a poor user experience because the black hat SEO techniques used by webmasters to trick the search engines into believing the page was relevant to research.
This is exactly what the search engines are trying to fight.
If you are a person who is hoping to outsource search engine marketing, then you should know what to look out for to avoid and when to trust someone with your website.
Here are some common black hat techniques:
Keyword stuffing
Accumulation of keywords can be achieved in several ways. This is a technical contrary to the ethics of the use of tags like meta tags, alt tags and title tags to fill with targeted keywords. Search engines read these labels and can help indicate which page it is, however, if you stuff your tags with keywords, search engines and learn, this can cause your site banned.
An example of keyword stuffing in alt tags (tags associated with images) could be something like:
[Img src = "images / my_cat.jpg" alt = "black black hat, questionable, hat, spam, unethical, black hat, black hat is cool, im spam to black hat, hat practice Black "]
As you can see, the webmaster is wanting robots of search engines to notice the keyword black hat in the hope that you will get a better ranking in search results pages, however, is contrary to ethics and something that if collected, is likely to get the site expelled from search engines.
Hidden text
The most common way to hide text in a web page is to set the font color of the text to be the same as the page background, is not easily captured by a site visitor.
People use hidden text to load keywords and phrases on a Web page that is read by the search engines to increase your ranking in search engines. However, this tactic goes against search engine guidelines and if picked up, you can get your site banned.
One way to know if a site has hidden text is to click Edit / Select All from the browser, if you see the text, which is not nothing visible, then it is hidden text.
Doorway pages
A common example of a cover page for a webmaster to create a specific page for the search engines, you probably would not make sense to a user. Get the page rank of the search engines, and when a user clicks on a search result, you will be immediately redirected to a different page without their knowledge.
An easy way to discover a doorway page is to look at the description in a search result and find that the content when you click on this page. If the content is not in the content of the page or the meta-tag description, then chances are you've seen the result was a doorway page.
* Note: Sometimes Google can use descriptions of their results from DMOZ site, check to see if the site is listed in DMOZ and check the description to clarify the description is not theirs.
These are most commonly used by black hat webmasters technical
All these methods can get your site banned from the search engines place, so when outsourcing SEO work, visit their website to ensure that none of these tactics are used in your website.
Nicola Bullimore worked as a search engine optimizer for several years. For more information about Search Engine Marketing please visit the website of LandingNet.