You might be wondering what the term interactive marketing means. Put simply, it means there is some sort of interaction or conversation between the marketer and the consumer. For the cutting edge of conversational advertising the city of Atlanta has been dubbed the marketing capital of the world. Atlanta is home to the Atlanta Interactive Marketing Association, AIMA.
Run by volunteers, the AIMA is a membership organization. It creates a forum where professionals and meet can exchange ideas. Professionals in this industry appreciate the importance of staying current. They join the AIMA to stay at the top of their chosen profession.
The AIMA has something they call SIGs, special interest groups. They have meetings throughout the year to brainstorm about the opportunities to market in eight different areas: email, social media, mobile, marketing automation, digital divas, analytics, digital media and ecommerce. AIMA also has a blog, an awards ceremony and educational seminars.
The company that produces goods or provides the services and the marketing company function as one entity. Through an advertisement, the company attempts to arouse the interest of the consumer, acquire likes or dislikes of the consumer, and then personalize the next ad or email so that is relates to that consumer. Advertising becomes a sort of two way dialogue.
The Internet is the driving force behind this two way conversation. It provides a window into the thoughts of the potential buyers. Before Internet technology there was no easy way for sellers to communicate with buyers. Surveys were expensive and the response rate very low. This two way communication will only get more sophisticated.
Besides the World Wide Web there are other low tech ways to market interactively. For example, when customers call a company to make request, the representative on the phone will tell the customer about other products or services. A radio or TV broadcast may offer a toll free number for the customer to call in order to comment or make a purchase. This is not nearly as economical or effective as the Internet, but it is interactive.
The venues for companies to reach customers has changed dramatically over the past fifty years when television, radio, newspaper and magazine advertisements were the prominent methods of advertising. Pay TV, pay radio and the news online have greatly reduced the effectiveness of old ways of advertising. The old saying that necessity is the mother of invention holds true in this instance. Old methods were no longer effective, so the advertising industry created new methods that adapted to how consumers function in the world today.
Run by volunteers, the AIMA is a membership organization. It creates a forum where professionals and meet can exchange ideas. Professionals in this industry appreciate the importance of staying current. They join the AIMA to stay at the top of their chosen profession.
The AIMA has something they call SIGs, special interest groups. They have meetings throughout the year to brainstorm about the opportunities to market in eight different areas: email, social media, mobile, marketing automation, digital divas, analytics, digital media and ecommerce. AIMA also has a blog, an awards ceremony and educational seminars.
The company that produces goods or provides the services and the marketing company function as one entity. Through an advertisement, the company attempts to arouse the interest of the consumer, acquire likes or dislikes of the consumer, and then personalize the next ad or email so that is relates to that consumer. Advertising becomes a sort of two way dialogue.
The Internet is the driving force behind this two way conversation. It provides a window into the thoughts of the potential buyers. Before Internet technology there was no easy way for sellers to communicate with buyers. Surveys were expensive and the response rate very low. This two way communication will only get more sophisticated.
Besides the World Wide Web there are other low tech ways to market interactively. For example, when customers call a company to make request, the representative on the phone will tell the customer about other products or services. A radio or TV broadcast may offer a toll free number for the customer to call in order to comment or make a purchase. This is not nearly as economical or effective as the Internet, but it is interactive.
The venues for companies to reach customers has changed dramatically over the past fifty years when television, radio, newspaper and magazine advertisements were the prominent methods of advertising. Pay TV, pay radio and the news online have greatly reduced the effectiveness of old ways of advertising. The old saying that necessity is the mother of invention holds true in this instance. Old methods were no longer effective, so the advertising industry created new methods that adapted to how consumers function in the world today.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta best search engine optimization company he suggests you visit his friend's for more information.
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